About audiences

So who does have an interest in your organization? Or may develop an interest in it?

Here are some of the audiences your organization may need to speak to, and hear from, in your P.R. program:

  • Board of directors
  • Community groups
  • Creditors
  • Dealers, distributors
  • Employees
  • Insurers
  • Lenders
  • Market analysts
  • News media
  • Potential investors
  • Public servants
  • Special interest groups
  • Students
  • Trade associations
  • Clients/customers
  • Competitors
  • Critics
  • Educators
  • Employees' families
  • Lawyers
  • Managers/supervisors
  • Neighbours
  • Politicians
  • Professional groups
  • Regulatory authorities
  • Stockholders
  • Suppliers
  • Unions

And there could be others in any given case.

Each of these audiences requires its own special public relations approach and expertise.

Clarity Communications can assist you. Just get in touch with us.


Clarity Communications Inc. provides expert professional services in all forms of public, media and community relations and media training, in Vancouver BC Canada and in Washington State

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