The media and your story, Part III

Typically, at a newspaper, the story soon goes to a copy editor, who does the fine editing of style and content, adjusts the story to the required length, formats it, places it on an electronic page blank, and writes the headline.

The reporter's story may be revised and rewritten for clarity, to add information, or simply to fine-tune it so it "reads" better. And this may well be done with no reference at all to the reporter.

Just before the final version goes in a newspaper, an editor writes the headline. Reporters do not write the headlines. And they may not in fact see the headline—or how the story was edited by others—until they see it in the paper the next day.

Learn more about how to make your story clear, concise and interesting, through our DO's and DON'Ts.

Need help dealing with the media? Call us at 604-329-8712 or e-mail us.


Clarity Communications Inc. provides expert professional services in all forms of public, media and community relations and media training, in Vancouver BC Canada and in Washington State

Copyright © 2021 Clarity Communications Inc, Website Design and Development by Zeek Design




On Facebook