About Public Relations

So what is "Public Relations"?

"A process of managing communications with audiences who have an interest in your organization, and of thereby influencing public opinion."

PR comes in many forms.

PR may involve getting favourable media publicity for a company, or communicating with key audiences such as customers, employees, shareholders, investors and the general public.

It could mean using social media to communicate with people around the world or in a local community—and to listen to them. It could mean planning events, dealing with governments, writing speeches, issuing news releases, editing websites, publishing brochures and newsletters, and professionally analyzing media coverage.

And those are just a few PR functions.

[What PR is not about]


Clarity Communications Inc. provides expert professional services in all forms of public, media and community relations and media training, in Vancouver BC Canada and in Washington State

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