Approaching the media, Part I
First, you have to have a "newsy" story to tell. That is, a story that will interest, educate, move, or entertain, a significant section of the media audience. "Another plane lands safely" is not news!
If your story seems to qualify, then get ready to approach the media. First, think of how you can make the media's job easy:
- Know what you want to say
- Find out who to say it to
- Find out when they need it
- And how they need it
If you send a news release, it becomes one of scores received each day. Is it really "news"? Is it "our kind of story" for that particular news outlet?
Clarity Communications can assess your story, advise on how best to get it out to the media, write and issue your news release, and more.
What makes for a good news release? Click on MORE below.