Approaching the media, Part II
The editor receiving your news release may have only 10-12 seconds to take in your message, evaluate it, and and decide whether to pursue it as a story, or not.
After 10-12 seconds, if the editor's decision is "no", your release is dumped. Tomorrow is a different day with a different flood of releases, and you're no longer in the pile.
If you're going to take a shot at a news release yourself, think about these elements that will get the editor's or reporter's attention:
- The "news" in the first paragraph
- Short sentences (10-20 words)
- Short paragraphs (1-2 sentences)
- No jargon
- No exaggeration
- Perfect spelling and grammar
Now you'll need to know who in the media to send it to, and how, and when. Clarity has hundreds of media contacts in B.C. alone. Do contact us for a chat about how we can help you. Your first consultation is free.