Approaching the media, Part II

The editor receiving your news release may have only 10-12 seconds to take in your message, evaluate it, and and decide whether to pursue it as a story, or not.

After 10-12 seconds, if the editor's decision is "no", your release is dumped. Tomorrow is a different day with a different flood of releases, and you're no longer in the pile.

If you're going to take a shot at a news release yourself, think about these elements that will get the editor's or reporter's attention:

Now you'll need to know who in the media to send it to, and how, and when. Clarity has hundreds of media contacts in B.C. alone. Do contact us for a chat about how we can help you. Your first consultation is free.

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