Ten DOs and Ten DON'Ts for handling media interviews

When a reporter calls you, your job is to be clear, concise, accurate and interesting.

It can be scary, true. But you have information the reporter needs—or they wouldn't be calling you. You control what you will say, and how credibly. You also have some control over how well the reporter understands it—through your preparation and your presentation.

The reporter and her/his editors control the final product. You are then in their hands—but how they treat you depends in large part on how you conducted your end of the process.

Now here are some condensed DOs and DON'Ts to help you conduct your relationship with the media positively and well.

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